Why do you need a Website?
Having a high-quality website is a "must"
in order to be taken seriously in today's business world, even for
a small locally focused business. According to a Nielsen//NetRatings
survey nearly 75% of U.S. households have Internet access at home,
meaning practically every potential customer, is now utilizing the
Internet for researching (if not directly purchasing) products and
services before making their purchasing decisions.
While traditional marketing has its place, the benefits
of and incentives for incorporating small business website design
and Internet marketing plans can't be denied. In today's increasingly
high-tech world (even for a low-tech business), having a strong
presence on the Internet means strong profits for your company.
Just having a professionally produced Website effectively
exhibits a high level of professionalism, increases your credibility,
adds legitimacy and makes obvious your personal commitment to your
small business while giving your potential customers more confidence
in your products and in your ability to perform the desired services.
People do "Judge a Book By It's Cover" and
an amateurish, unattractive and poorly functioning web site could
actually cost you sales.
How will customers and potential customers
find your Website?
1) All of your business and marketing materials should
be branded with your Logo and website address. Not only will your
business cards and letterhead have your Website name prominent but
should be prominently added to your business materials (pricelists,
newsletters, invoices, email correspondences, voicemail messages,
etc) and all of your marketing materials and advertising. This website
address gets typed into their Internet Browser to find your website
and online brochure.
2) Your Website will include code containing specially
chosen search words and phrases (meta-tags) that are optimized to
reach your target customer. These words and phrases are used by
Search Engines (Google, Yahoo, MSN Search, etc) to pick up on your
website address for their online listings. These search engines
are popularly used to research desired products and services.
Is your website upgradeable?
ABSOLUTELY! Your Website is completely expandable
and upgradeable to include all future website features you might
desire, including full e-commerce functionality. We are dedicated
to make you happy with your new website – Guaranteed!